20 years, 794 rescues: How a Hood County woman thought up Amber Alerts

January 16, 2016

Source: star-telegram.com

Twenty years after 9-year-old Amber Hagerman was found dead in Arlington, a Hood County woman cried all over again this week.


Massage therapist Diana R. Simone in her Fort Worth office in 2002, when she was unmasked as the anonymous radio listener who suggested Amber Alerts.

“It got pretty emotional,” said Diana R. Simone, the massage therapist whose idea for Amber Alerts has rescued 794 children.

“I just wish something could have been done for Amber.”

Simone and a client, the late Rev. Tom Stoker of Fort Worth, were talking about the grim news and crying that day on the massage table.

In the early days of brick-sized cellphones, she wondered aloud if an alert could be sounded for missing children.

“Why not radio?” Stoker asked, popping up from the table. Simone called a KDMX/102.9 midday host, Kim Ashley, and the Amber Alert was born.


Two decades later, it’s finally working the way she imagined. The new cellphone Amber Alerts have rescued 21 children.

That year, seven local radio station managers from competing chains, including Dan Bennett and Tyler Cox of what is now Cumulus Media’s WBAP/820 AM and KLIF/570 AM, did the hard work to set up a local broadcast alert system, similar to those for thunderstorms.

“Now people say, ‘Oh, you’re the one who thought up those phone alerts waking me up at 2 in the morning!’ ” Simone said.

“But we’re away from radio more now. People listen to their own music. But they take their cellphones everywhere.”

“The heroes are the police looking for these children, and the firefighters, and the people working in battered women’s shelters”-Diana R. Simone of Hood County, who suggested Amber Alerts.

Until 2002, the radio managers always credited a “listener idea” and Simone remained anonymous. It was Stoker who unearthed a copy of her followup letter, and KDMX officials identified it.

In 2002, she said she had never told anyone it was her idea because “it seemed to be working.”

It is. The incidence of child abductions by strangers has declined sharply since 1996, and the alerts also discourage family abductions that risk lives.

“It’s fantastic that it acts as a deterrent,” Simone said.

“It puts a million eyes on the lookout in a matter of minutes.”

Simone, now 70, is often held up as an example of the power of ideas.

When The Dallas Morning News’ Sharon F. Grigsby wrote a nice salute to Simone this week, the headline was: “Think ‘just plain folks’ can’t make a difference? This life-saving woman sure did.”

“In today’s world — which too often seems to be going to hell in a handbasket and in which scoundrels, posers and just plain jerks get too much air time — I wanted to make sure Diana Simone’s name was lifted up,” Grigsby wrote.

Simone was sheepish.

“It strikes me as so strange when people talk about me,” she said.

“The heroes are the police looking for these children, and the firefighters, and the people working in battered women’s shelters. I only did something, just one thing, one time.”

But it has worked 794 times.

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